Fifty two per cent of the world’s wildlife population has disappeared since 1970. Facing up to this major threat, the World Wide Fund for Nature (WWF) is launching a national fundraising event on 5 June.
It is asking schools, businesses and individuals to “Wear it Wild” for one day only, with adults and children dressing up as wild animals to raise funds for the cause.
According to a WWF spokesperson, more than 200 businesses of all sizes are backing the campaign.
“From bake sales to office competitions, it’s fantastic how engaged employees are with the campaign,” said Charlotte Bagg, events manager at WWF UK. “Next year, we hope many more businesses will sign up to help raise vital awareness and funds.”
Cuddledry, a small business which sells towels and baby products for the bath, is one of the businesses joining in.
“We wanted to take part in the event because we are launching a new partnership with WWF this month, and we wanted to use #wearitwild to highlight this,” said Helen Wooldridge, CEO of Cuddledry. “It was our own children who encouraged us to work with WWF, as our products feature animal patterns.”
The company has created a new product printed with a snow leopard design especially for the event,.
“For the sale of each one of these towels we will donate a minimum of £1 to the WWF,” she said.
Tell Tails, a small business that has been selling animal related outfits for three years, is also taking part.
“We came across the campaign and it seemed perfect for us – a good way of helping and giving something back,” said Michael O’Shea, the firm’s CEO.
The Clifton Pub & Kitchen in Bristol will also be joining the campaign on Friday night. “It will be good fun. We love animals and we want to do something to support the greater good,” said Lucia Amatiello, the bar’s founder.