Pop-up Portrait in Shoreditch

Thursday 28th May, 2015

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Photographer Tom Griffiths offers the opportunity for small businesses to have a professional portrait taken, the proceeds of which go to the NSPCC.

Ever wanted professional photos for your business but not had the money for a photographer? For one day only, Tom Griffiths has a solution.

Griffiths' studio portraits cost £15 with all proceeds going to charity

Griffiths, a freelance photographer who has previously worked with the Eden Project, opened a pop-up studio targeting small businesses in the heart of Shoreditch on 28 May.

Entrepreneurs could pay £15 for a professional portrait photograph with all of the proceeds going to charity.

Griffiths, 25, explained: “I want people to have their portrait for a fee that won't break the bank, all of which goes to NSPCC.” He earned about £350 on the day for the charity.

The idea struck Griffiths two months ago when he ran the Hackney half marathon for the NSPCC. Rather than fundraising in a conventional way, he preferred to do something creative.

“I wanted to do something fun,” said Griffiths. “The half marathon was the first one, then I thought about another idea.”

He says that having professional portraits online is valuable for entrepreneurs, however hiring a photographer may cost as much as £150. By merging the need for low-cost portraits and the goodwill of charity, Griffiths thinks he can make something happen. He floated this idea by his old friend Sami Kimberley, who helped at the event. The two then secured a venue, got sponsors and spread the word.

On the day, Griffiths offered three plans to suit different demands for portraits. For £15, people would get a 1000x667 pixel size image with a Pop-Up Portrait border. He charged £35 for a full megapixel picture and £100 for team portraits of up to five people.

See more of Tom Griffiths photography here.