Imagine a never-ending parade of ultramodern evening dresses, a stream of taffeta, dark velvet, spangles, pieces dotted with treasures of Mexican embroidery and sensuous, wearable works of art in Egyptian cotton.
Graduate Fashion Week is an unmissable networking opportunity and showcase of innovation in fashion for young designers.
Held at the Old Truman Brewery in East London, the event hosted designers from 60 UK universities, with the presence of prestigious international guests and partners such as VogueTalent.
“Graduate Fashion Week is such a great event. It’s an opportunity to get a foot in the door and really get people to know you,” said Sascha Niesing, a young designer showing her work with Bath Spa University. “It’s clear that year by year the standards are definitely getting higher,” her colleague Beth Davis said.
The event featured 22 catwalk shows, industry talks, workshops, and, most importantly, 16 university awards assigned to the best student exhibitions.
Nathalie Heaver is a Northumbria University designer nominated for the Accessories Award. She explained the concept behind her futuristic line of tracksuits: “What would we have to wear if air pollution increased? I blended this concept with designs of urban outfits and commuters’ outfits. Ideally, it would be produced in fabrics that are able to absorb air pollution and give back clean air, but these are still being studied.”
Saung Lamin, a Ravensbourne University designer, won much praise for her line that included a white-cotton cocktail dress: “My dress tries to break traditional conventions by using humour. It reinterprets the 1940s fashion with a modern twist. My main inspirations are pop art and doubtlessly Christian Dior.”
ASDA’s fashion line, George, was the main sponsor, together with BooHoo, Karen Millen, L’Oreal, Samsung and many more.
Daisy Morgan, Norwich University graduate designer, said: “GFW is a really good event. It truly helps you see that your career is getting real.”