Is the all mod-cons lifestyle drawing to an end? Rob Hallifax thinks so.
The design of his simplistic Ockham Razor is little more than a handle with a plastic switch, but in five weeks he has drawn nearly £25,000 in crowdfunding for it.
“Everyone’s doing it aren’t they? Crowdfunding, 3D printing, it’s just normal now. It helps to make things seem doable,” Hallifax said of his product’s success on the crowdfunding website Kickstarter.
The money his company attracts will be used to produce a first batch of 1000 razors. Hallifax said that the product has already received interest from a company in the US.
It’s certainly not an invention. It’s just a pretty version of something that already exists.
“I wrote a blog post about a year ago complaining about razors, watches and expensive hi-fi equipment,” Hallifax said. “Particularly with razors, the more you spend the uglier they get and with every new one that came out there would be vibrations, batteries and other stupid stuff on them.”
As a result, Hallifax cut up some existing razors and glued aluminium to them. With this he had his first prototypes.
Much of the product’s success so far has come down to the brand being a ‘staff pick’ on Kickstarter. This means the Ockham Razor appears above other crowdfunding pitches.
“I bugged them really,” Hallifax said of his attempts to gain the title. “I Googled how to do it and a lot of the responses said they like to hear about stories so I sent some press cuttings. I think I told them it was my birthday too.”
The idea to launch the new product coincided with having left a job in the City.
“I’ve had ideas before and seen other people do them. That’s annoying. I thought this time, I need to do this,” Hallifax said.
And while the product appears to have been a success before it has even been produced, Hallifax said he doesn’t view it as particularly ground-breaking.
“It’s certainly not an invention,” he said. “It’s just a pretty version of something that already exists.”